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Sivan Cotel is the Chief Financial Officer and Chief Operating Officer of WhistlePig Whiskey, producer of an award-winning 10-year-old straight rye whiskey selected by the Wall Street Journal as one of the Top Five Whiskies of 2010 and awarded 96 points by Wine Enthusiast - making it their highest rated rye whiskey ever.
Sivan graduated with honors from Wesleyan University as an undergraduate double major in Psychology and Music; he subsequently completed a Master's in Psychology at Wesleyan, and spent six years in financial services at Bear Stearns, J.P.Morgan, and Bank of America Merrill Lynch. Sivan continues to play guitar and mandolin in his spare time, and is a published author through his psychology research.
Based on WhistlePig Farm in Shoreham, Vermont, WhistlePig Whiskey produces WhistlePig "100-100" Straight Rye Whiskey - 100 proof, 100% rye grain, double-barrel aged for at least 10 years in charred new American oak barrels and used bourbon barrels.
WhistlePig has won numerous awards and acclaim as one of the finest rye whiskies on the market, and is available for purchase in stores and online for shipping to most of the U.S.
Sivan Cotel developed research and laboratory experience at Wesleyan University, Harvard University, and Columbia University in the fields of Cognitive Psychology, Behavioral Neurobiology, Developmental Psychology, and Child Epidemiology.
Sivan completed a Masters degree in Psychology at Wesleyan University in 2006, concentrating on human memory (Advisor: Dr. John G. Seamon). His research focuses on conscious and nonconscious processes in false memory, seeking to explain how we can remember events that never actually happened.
Growing up in a musical household and spending his childhood in musical theater (performing in the Broadway musical Falsettos and singing such jingles as the Chuck E. Cheeses commercial, the Berry Berry Kix commercial, and the Sesame Street themesong), Sivan Cotel has always had at least one foot in the door of the musical world. He studied jazz theory and recording techniques at Wesleyan University, and has produced, engineered, composed, and performed on various projects.
In 2005, Sivan completed an honors thesis in Wesleyan's Music department titled The Music of Advertising: Commercials, Children, and Personal Experience. The project centered around a suite of jazz compositions based on memories of musical themes from the commercials and other projects Sivan performed as a child. A thesis recording is available for download here.